Whenever you switch on your television or sit down with the morning newspaper, don’t you get disappointed with all the negative advertisements? Whether it’s someone launching a new product or giving an update on reaching a milestone, people always begin their story with a negative angle. And most of the time, this technique disturbs the viewer and pushes them away. But what if it could be done joyfully and positively?
No, we aren’t kidding! By adopting good news marketing techniques, you can take your business to great heights, that too by keeping everyone around you happy. All you’ve got to do is hear what marketing advisor Graham McGregor suggests and keep working hard.
So are you ready to get blown away?
How to use good news marketing to grow your business?
McGregor says people should always focus on the positive part and then work on what kind of message they want to send to the viewers/readers. In his recent segment on Stuff, he revealed a personal story where an expat New Zealander had sent him a delightful email informing him about her latest achievements.
Rebecca Brady, who owns Top Seedz, a specialist food manufacturing business in Buffalo, New York, had emailed McGregor about winning a million-dollar prize in a local business competition. Speaking about her aspirations, she wrote she would utilize that money in investing and expanding her business. McGregor stated that Brady’s email reminded him of the most important rule of marketing – “reading good news pushes you to share the story with other people.” He even revealed that he himself shared the story with all his subscribers in 24 countries, so indirectly, Brady’s company got free publicity!
Another thing that the advisor suggests people should do is – “be vocal about their achievements.” Suppose you have a client who got amazing results by using your product or service. Then, you shouldn’t shy away from sharing the news with other people. Of course, you need to take his or her permission first, and if they’re fine with it, you should immediately update others on how your product or service is benefitting people. That way, you’ll attract more customers and even increase your goodwill, so isn’t it a win-win deal?
If you’re worried about how you should go about it, we’ve another story narrated by McGregor that might help you out. Last year, McGregor read an exciting story about a café (Viv’s Kitchen) on Stuff that was about to sell its 200,000th cream horn dessert. The eye-catching part here was that the outlet took four years to sell 100,000 cream horns at first. But it took them just two years to sell another 100,000 cream horns.
When the outlet shared the news of selling their 200,000th cream horn dessert, they became even more coveted than they were previously. After all, everyone wanted to know what the fuss was all about!
Wrapping it up!
Nowadays, the world is filled with tragic and unfortunate news. In such a time, if you could become someone’s ray of hope or a reason for them to smile, there would be no greater achievement than that in the world.
